Friday, April 2 / 2:30 PM - 4:20 PM   •   Clarendon

Session 128:
Consumer Demographics and Market Research

Chair: Linda A. Jacobsen, MetroEdge
Discussant: Berna S. Miller, Brown University

  1. Geodemographic Segmentation: New Methods, New Clusters • Thomas G. Exter, MapInfo Corporation ; Ian Mosley, MapInfo Corporation

  2. PrimeSeg: Development of a Geodemographic Classification System • Tom E. Godfrey, Decision Demographics ; Stephen J. Tordella, Decision Demographics

  3. Targeting the Low-Income Consumer: Financial Services • Christopher Berry, Harvard University

  4. Small-Area Market Potential of Hospitals • Thomas M. Bryan, Third Wave Research

Other sessions on Applied Demography